07/11/2013
The second lecture is witnessing large turnout and a distinctive reaction
Young men and women Forum of business: corporate identity reflects the image of the facility and the homogeneity of team work
Activists are calling for the need to take advantage of the 1600 social networking site to achieve business goals
Stats: 15.1 million Saudi users are using Facebook and Twitter in different interests
World Club President the social media and Web marketing expert, the Bahraini sbkar stressed on the need to exploit young people for websites and enter a trade, noting that the online world with over 1600 social site. Sbkar said during the second lecture, held on the sidelines of the exhibition and business youth Forum 2013 East organized by Chamber in partnership with the Dhahran international exhibitions company headquarters in Dammam-Khobar Highway Wednesday 6 November 2013 , that was well attended and a distinctive reaction to social sites with millions of subscribers, galvanize electronic commerce and perhaps some noted the presence of many of the most important sites and products are : Facebook, Twitter and in networking site.
Sbkar noted that 1.20 billion are using Facebook in the world including 7.4 million and 58 million were Arab users, uses the Twitter networking site 300 million worldwide, including Saudi Arabia's 6.7 million and 15 million Arabs are involved in the site and in site record 259 million users worldwide, including 1 million in Saudi Arabia and 9 million users to the site. sbkar during the lecture, which was led by Ahmed al-Jibreen and saw the presence of the Secretary-General of the Chamber Abdul Rahman bin Abdullah Al-WABIL, and Chairman of the Executive Council of young businessmen in the chamber ahmed bin Sulaiman Al-muhaidib and social activist Najib Al-Zamil to media that few entrepreneurs were able to use this information, and creation of distinct initiatives could achieve success and perhaps I distinguish her is marking (Hashtag) to view the food and recipes in the virtual world of the Twitter networking site to the restaurant in a natural community and the idea of distinctive merit .
Sbkar also mentioned to social networking sites in rapid development and became the commercial interests of the users of all groups and provide them with the information they need as they provide statistical services help leading to control of his work and plans developed and modified at any time on the basis of the information available from the site and use that. Sbkar said that most of the Arabic States succeeded in keeping pace with social media revolution, which saw the rise of the social networking and its various applications, may be social or educational or commercial pointing out that ' social media ' latest big leap to connect through the Internet interactively is much larger than the former, and many opportunities to share information between all network subscribers with direct interaction and free access to social media sites.
He said that success does have 10 keys: experience first and wait and then planning for the work of the pioneer and entrepreneur is the importance of continuing work, then listen to advice and tips with experience and integrity in the work and participate in achieving success and deal with the humane and non-bullying and listen to criticism and handle positive business development and product as well as to initiate new ideas and serve. The world of social media Club brings together specialists in social media and online marketing expertise and efficiency, with more than 400,000 members worldwide and launched for the first time in the United States in 2006 for the dissemination of education and share best practices for social media.
electronic media specialist Mazen darrab Called during lecture pioneers and entrepreneurs to explore the great potential offered by social media in marketing and promoting their products warning not to exploit the phenomenal growth of social networking sites in the Gulf States to achieve a high economic yield and content of access to specific slides without wasting time and money, saying that networking sites evolve quickly became instrumental in the development of business and investment and open up more prospects for institutions Medium and small. Darrab stressed that social media plan based on monitoring events surrounding and then setting goals and a plan of action and then formulate the content comes after estimating the interaction and measure the impact of each of the above noted that social sites provide performance indicators through the preparation of fans and followers and direct interaction and communication and assessment content and republish it.
In the second section of the lecture conducted by section men Fahd al-Hamzi custom designed graphics in Saudi Aramco and interested in logo design and business identity However alsodemi said that the company logo is designed to reflect the identity and mission of the company is simple and has a feature called both unwieldy primary contest-company noting that beautiful logo stands for the recipient when its beauty and after dealing with the company changed the impression either negatively or positively. Alsodemi stressed that the logos don't judge her firm designed laws but many laws are changing with the times and events. And the brand is the impression he leaves when person after interaction with a contact points of various kinds, stressing that the company's product manufactured in their plants but identity manufactures in mind, pointing out that the average person sees in his normal 2,000 to 5,000 identity but if he went to a market it is possible to see more than 25,000 identity.
alsodemi said that ID find a corresponding impact on the Viewer for their design and this effect establishes when choosing places that put them in the company and its products and also when choosing commensurate with the message that reflected the identity. On the components of brand identity alsodemi said that based on several components: profile and draw a picture in the mind of the consumer for the difference between your values and your competitors and how the comparison you are deliberately different styles including fun and serious, sophisticated and cultured. The other component is the novel; everyone loves a good story and integrates with all leading companies eager to tell her story and confirms that her story complete with loyal customers. Alsodemi said that if the product was bad designed that cannot fixed, adding that the Treaty is one of the most important decorative items that reflect your company identity.
And the third component is the design, logo design, print, product, offices and cars, all of the company must be emulated and then comes the price that represents the position of the company among its competitors if the cheap pricing is weak if standing high at the top of the list and vice versa finally comes relations with customers and I can describe the importance that each delegate in the company is the most important person when dealing with the client because it represents the identity of the company.
In the ladies section Doha Alibrahim spoke in a lecture under the management of Maram Al-Jishi, the logo as an important factor to reflect the business, noting that its importance lies in the 4 main reasons impression about the nature and activity of the company and the services they provide and also smoothing the team as is evident in major global companies as well as enhance customer confidence and ultimately strengthen the message created in the minds of their customers.
She stressed that international companies interested in its image and consolidate the aim image by choosing the right place to put the logo and how to put it on their products or their branches pointing to business youth became keen on this and we have seen great development in their initiatives. In conclusion, the Secretary-General of the Chamber honored participants in the lecture section men honored the Director of the Centre for women Hend Alzahed honored participant in the women's section.
